Music, Apparel, Home Entertainment, Electronic and Stationery Products
Available at Retail Beginning Summer 2008
NEW YORK, June 9 -- Nickelodeon & Viacom Consumer Products
(NVCP), the world's leading television-based licensing organization, will
announce the first consumer products based on the live-action tween series
iCarly at the Licensing 2008 International Show. Headlining the list of
products for the hit television series will be a CD from Nickelodeon Music,
as well as apparel and electronics, all hitting shelves in June. A
multi-platform entertainment experience that combines the TV screen with a
real-life companion website, http://www.icarly.com, iCarly is the second
highest-rated live-action series on all of cable among both kids 6-11 and
9-14, according to Nielsen Media Research.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080609/NYM131 )
"iCarly is truly innovative in how it incorporates user-generated
content into every show," said Leigh Anne Brodsky, President, NVCP. "Our
licensees understand how special this property is, so we've developed a
merchandising program that delivers the same unique qualities that have
made the show already such an enormous hit."
The iCarly merchandising program will kick off this June with the
eagerly awaited album entitled "iPlaylist." The album will contain
exclusive tracks from multi-platinum popular artists including: Natasha
Bedingfield; Avril Lavigne; Good Charlotte; and Sean Kingston, and three
tracks from iCarly star Miranda Cosgrove. The album will also include the
series' theme song, "Leave It All to Me" (featuring Drake Bell), which
recently charted on the Billboard(R) Hot 100. The CD will also be available
in a deluxe fan pack edition, which features four original Miranda Cosgrove
songs, exclusive cast dialog, and new songs from and inspired by the
top-rated show.
In July, an iCarly line of products will be available exclusively in
The Limited Too/Justice stores. The line will consist of apparel,
stationery and electronics. Additionally, iCarly will be hitting the DVD
shelves in September with the launch of iCarly Season 1, Volume 1. The DVD
includes 13 episodes, the making of the "Leave It All to Me" music video,
behind-the-scenes extras, and much more. iCarly will also make its way to
electronics aisles across the country this fall when Imation releases an
entire line of iCarly-themed products under the innovative Npower label,
available exclusively at Toys "R" Us. Npower is an exciting consumer
electronics product line reflecting kids' comfort and exposure to
increasingly sophisticated technology that's fun, easy-to-use and
interactive. The iCarly Npower products will include web cams, camcorders,
mp3 players, digital cameras and more.
About iCarly
The show-within-a-show stars tween sensation Miranda Cosgrove as Carly
Shay, a cool teen who clicks with kids everywhere via her own homegrown web
show -- and it incorporates the original videos that kids upload on
iCarly.com into the scripted comedy. Carly and her best pals Sam (Jennette
McCurdy) and Freddie (Nathan Kress) are followed on-and-off webcam as they
create their webcast and grapple with everyday tween problems and
adventures. The webcasts feature everything from comedy sketches and talent
contests, to interviews, recipes and problem-solving. Kid viewers who've
connected with the TV characters interact with them at real-life companion
website http://www.icarly.com and are encouraged by Carly and her sassy
best bud Sam to post their own originally created content perchance to wind
up on TV or on iCarly.com.
About Nickelodeon & Viacom Consumer Products
Nickelodeon & Viacom Consumer Products manages the world's third
largest licensing business, representing leading properties such as
SpongeBob SquarePants and Dora the Explorer, and managing merchandising for
Nick Jr., Nickelodeon, Comedy Central, MTVN International, and Spike TV.
Nickelodeon, now in its 29th year, is the number-one entertainment
brand for kids. It has built a diverse, global business by putting kids
first in everything it does. The company includes television programming
and production in the United States and around the world, plus consumer
products, online, recreation, books, magazines and feature films.
Nickelodeon's U.S. television network is seen in more than 96 million
households and has been the number- one-rated basic cable network for more
than 13 consecutive years. Nickelodeon and all related titles, characters
and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
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